WHAT IF MATERIAL COULD TALK?

On January 23rd, the ArtEZ MA Fashion Strategy students (generation 28) presented the results of the research they did for the project ‘Going Circular, Going Cellulose’.

In their interactive presentation the MA Fashion Strategy students focused on interdisciplinary collaboration, and presented a vision about what it means to work together when you come from very different fields. Based on the molecular structure of cellulose – 44.44% carbon, 6.17% hydrogen, and 49.39% oxygen – they presented a new collaborative framework for multidisciplinary teamwork. They highlighted how researchers, producers and designers can create value-driven relationships within circular design strategies to embody and bring to life a co-creative approach.

They presented different roles to play: material translator, social activist researcher, behavioural analyst, cultural anthropologist, visual storyteller, connector, material attorney, system architect, environmental researcher, creative concept developer. Which you do you play?

Students: Andrea Chehade, Bobbine Berden, Boris Kollar, Denise Bernts, Emma Disbergen, Eva Kühn, Karlijn Krijger, Laura Lisa Fernandes Januario, Mariane Cortez Mereilles, Nicole Dekkers, Paola Parotti
Production: Asu Aksu

Designers involved: Michelle Baggerman, Sanne Karssenberg, Karin Vlug, buro BELÉN, Hellen van Rees, Els Bugter / Tous les Chéris, Suzanne Oude Hengel, Milou Voorwinden.

Concept developer on circular design: Zinzi DB, researcher and fashion strategist, ArtEZ Centre of Expertise and Fashion Professorship

Project leader ‘Going Circular, Going Cellulose’: Theresia Grevinga, Saxion University of Applied Sciences

Lead of circular design work package: Danielle Bruggeman, Fashion Professorship

Video by: Thijs Adriaans